BYD Appoints Salvador Caetano Group as National Dealer Partner in Portugal

BYD Appoints Salvador Caetano Group as National Dealer Partner in Portugal

BYD (Build Your Dreams) the world’s leading manufacturer of new energy vehicles and power batteries, has appointed Salvador Caetano Group as its National Dealer Partner in Portugal, who will represent its innovative range of electric passenger cars.

Salvador Caetano Group, the largest automobile group in the Iberia Peninsula with a long heritage in the industry, will be responsible for establishing a network of BYD dealers in key regions across Portugal, to offer customers high levels of localised sales and after-sales support.

BYD brings an exciting ‘all-electric’ line-up of vehicles and world-leading innovation in EV technology to the Portuguese market. The range includes the BYD ATTO 3, an expressive and fun-inspired C-segment SUV; the premium and spacious seven-seater variable all-wheel drive BYD TANG, and the BYD HAN, a deluxe high-performance sporty sedan. The first deliveries of BYD electric cars to Portugal will be fulfilled in Q2, starting with the BYD ATTO 3.

BYD is globally renowned for its pioneering expertise in power battery development and innovation in eco-friendly technologies for a more sustainable future. This depth of knowledge led to the development of the ultra-safe Blade Battery, which is a game changer for safety, durability and performance in the EV industry, and BYD’s exceptional competency in electric powertrain technology. BYD has mastered the core technologies of new energy vehicles, such as batteries, motors, electronic controllers and semiconductor chips for the highest levels of integration, intelligence and efficiencies.

Michael Shu, General Manager and Managing Director of BYD Europe and International Cooperation Division, said: “We are delighted to introduce our range of electric cars and world-leading EV technologies to Portuguese customers, providing new and inspiring choices for eco-friendly mobility to proactively reduce carbon emissions. It is a pleasure to start BYD’s electric car journey in Portugal with such an experienced and respected partner as Salvador Caetano Group. Together, we look forward to providing consumers with professional, attentive sales and after-sales support through the provision of a network of local dealers, who share our desire for delivering the best customer experiences.”

Sérgio Ribeiro, Executive Board member Salvador Caetano Auto said: “This partnership reinforces Salvador Caetano’s group transition to eMobility. We are certain that we will contribute to BYD’s growth, leading to more sustainable, zero-emission mobility, with a highly qualified dealers’ network and more than 70 years of experience in the automobile industry. The leadership, the technological innovation, and the focus on R&D, present on BYD’s DNA, are distinctive factors which make the brand so interesting for Portuguese consumers.”